Absolutely love Launch.
We use Abode Experience Platform Launch as a replacement for GTM. The platform is our implementation method for all Adobe Experience …
Overview
What is Adobe Experience Platform Launch?
Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a…
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Popular Features
- Event tracking (14)8.686%
- Rules-driven tag execution (14)8.282%
- Tag variable mapping (14)7.979%
- Ease of writing custom tags (14)7.777%
Pricing
N/A
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What is Adobe Experience Platform Launch?
Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology…
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
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- Tech Details
What is Adobe Experience Platform Launch?
Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology stack. Launch plays nicely with Adobe and non-Adobe products. It includes an open API and a catalog of extensions (like an app store of pre-built integrations to other platforms) so that data can flow across the user's marketing ecosystem.
For users of DTM who want to upgrade to Launch, Adobe offers the ability to redirect existing DTM embed codes to point to Launch by Adobe.
For users of DTM who want to upgrade to Launch, Adobe offers the ability to redirect existing DTM embed codes to point to Launch by Adobe.
Adobe Experience Platform Launch Video
Adobe Dynamic Tag Management - Experience Platform Launch
Adobe Experience Platform Launch Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Comparisons
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Reviews and Ratings
(30)Attribute Ratings
Reviews
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April 12, 2022
There is a reason why Adobe is the industry leader.
Adobe Experience allows for the stitching of data from all varying sources (Google Analytics, LinkedIn, Facebook, etc.) that inform us of which levers to pull to make the UX better during the entire user journey. It may be a bit pricey but still worth the price tag in comparison to the business value it can drive.
- Connecting different data sources into one.
- Native mobile & web-app support.
- Performance
- Editing templates.
- Customer support.
- Lots of clicks to get something done. UI could be improved.
67.5%
6.8
N/A
N/A
88%
8.8
N/A
N/A
80%
8.0
- Higher conversion at integral points of the journey.
- Engineering learning curve = higher onboarding cost.
- Reusable components.
We leverage the Adobe Experience Platform Launch platform to pull data from multiple sources. This tool has been helpful in pulling and aggregating data in ways we had struggled to in the past. We then use this data to inform us on the customer experience and we then make decisions based on that information to improve the experience.
- Data aggregation
- Data presentation
- Native Mobile Support
- User Interface
- Load Times
- Non standard use case implementation
76.25%
7.6
N/A
N/A
72%
7.2
N/A
N/A
60%
6.0
- Increased out data driven decision making
- Increased data confidence
- Increase data quality
We leverage a variety of Adobe owned tools inside of our marketing tech stack. Whether it be Adobe Marketo Engage or Adobe Experience platform Launch, they all are quality applications that make our day to day marketing operations easier and assist in strategic planning and my and our teams decision making process.
November 26, 2018
Adobe Launch first impressions
We use Launch to deploy analytics tools and vendor tags on our website. It is used by several people in our analytics and engineering teams, so Launch's granular user permissions feature comes in very handy. We are able to deploy analytics code and vendor tags outside of our release cycle, which is a major plus.
- Granular user permissions.
- Asynchronous deployment option.
- Full control of code execution timing (wherever technically possible).
- Documentation could be better.
- It should be available to everyone, not just Adobe customers.
65%
6.5
N/A
N/A
44%
4.4
N/A
N/A
100%
10.0
- Made vendor tags deployment and management easier.
Great integration with Adobe Analytics, flexibility, ease of use.